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Do consumers care about the cost of their clothes?

Posted by daniela on 23 November 2014

Today is a 2 year anniversary of Tazreen factory fire catastrophe in Bangladesh. Since then on – how have consumers responded?

Our long-term SEAD volunteer, Daniela, looked at the perception of worker’s rights in textile industry in her home country, Slovakia, and wrote a report called Consumer Behaviour and Worker’s Rights in the Textile Industry: Do Slovaks Care about the Real Cost of their Clothes?

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Her study aimed to find out whether Slovaks know and care about where their clothes come from and whether they are concerned with the problems in textiles industry and whether they would take an action to tackle this issue.

She worked closely with Fit For Fair campaign of Slovak Centre for Communication and Development and organised an educational event with documentary film screening and discussion.

Raising awareness about this problem is much needed, as Daniela’s report found out. The ‘true cost’ of cheap clothes is not such a ‘far away’ problem as many Slovaks think – as Clean Clothes Campaign report Stitched up 2014 found out: striking violations of labour and human rights can even be found in European countries, where top brands source from.

For more information about this problem and SEAD’s work on Action for clothing with dignity.


The full report is now available.

Read all of 'Do consumers care about the cost of their clothes?'

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